Sara Tendulkar, daughter of Sachin Tendulkar, becomes Australia's advocate: 'That's the kind of work I want to keep doing'
Tourism Australia is targeting the burgeoning Indian market with its "Come and Say G'day" campaign, now featuring Sara Tendulkar. This $130 million initiative aims to attract 500,000 Indian visitors, capitalising on the existing growth of over 450,000 arrivals and $2.7 billion in spending. Tendulkar's long-standing connection with Australia and her personal travel philosophy make her an ideal ambassador.
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